SERIES 7 - FRITZ HANSEN'S CHOICE

Fritz Hansen’s Choice 2017 is a new interpretation of Arne Jacobsen’s iconic Series 7™ chair that infuses the functional, minimalist Danish design form with the soft, feminine colours of Japanese cherry blossoms. 


The Series 7™ designed by Arne Jacobsen is by far the most sold chair in the history of Fritz Hansen and perhaps also in furniture history. The pressure moulded veneer chair is a further development of the classic Ant™ chair. The four-legged stackable chair represents the culmination of the lamination technique. The visionary Arne Jacobsen exploited the possibilities of lamination to perfection resulting in the iconic shape of the chair. Series 7™ represents the chair in the Fritz Hansen collection with the widest range of applications.

 

Fritz Hansen’s Choice 2017 combines the feminine colours of the Sakura bloom during spring time in Japan with the minimalistic form of Danish Design functionality. The result is a new interpretation of Arne Jacobsen’s iconic Series 7™ that explores the natural surroundings and our understanding of materials. The shell comes in two colours - the deep red Merlot and the serene pastel Nude - which have been developed and perfected over time in our design studio to match with the 4-legged base that comes in a rose gold coating to complete a softer colour palette.


New Series 7 Chair - Fritz Hansen's Choice 2017 in red merlot with rose gold coated legs.

New Series 7 Chair - Fritz Hansen's Choice 2017 in red merlot with rose gold coated legs.

New Series 7 Chair - Fritz Hansen's Choice 2017 in pastel nude with rose gold coated legs.

New Series 7 Chair - Fritz Hansen's Choice 2017 in pastel nude with rose gold coated legs.