2016 marks the third edition of Cult’s annual ‘Chairity Project’, the esteemed charity event that invites leading Australian creatives to reinvent an iconic chair design. Each creative is given complete freedom to reinvent the chair, which is exhibited and auctioned off to a charity of the creative’s own choice. 

In previous years, Cult has invited creatives to bravely reinterpret iconic designs by Hans Wegner and Arne Jacobsen. This year, to shake things up, Cult invites creatives to reinterpret a ‘future classic’; the Officina chair which was designed by Ronan and Erwan Bouroullec for Magis just two years ago, in 2014.


'Chairity Project 2016' is a travelling exhibition displayed throughout Cult showrooms in Sydney (17-20 November) and Melbourne (24-27 November). Each chair will be auctioned off online at The online auction will run from 17 November to EST 9.00pm on Sunday 27 November. 


For ‘Chairity Project 2016’, Cult invites16 creatives from all disciplines – from architecture and photography, to graphic design and jewellery – to take on the unique challenge of reinterpreting the Officina chair. Cult is happy to welcome back ten creatives who have participated in previous years, along with six new contributors. Read more about the Officina chair and our creatives here. In this post, we proudly share each of their reinterpretations.



Adam Cornish | Beyond Blue
Read more about Adam's re-interpretation here


Adam Goodrum | Surf Aid
Read more about Adam's re-interpretation here


Arent+Pyke | National Breast Cancer Foundation
Read more about Arent+Pyke's re-interpretation here


bassike | Mirabel Foundation
Read more about bassike's re-interpretation here


Christopher Boots | Aslyum Seeker Resource Centre  
Read more about Christopher Boots' re-interpretation here


Design by TOKO | Redkite
Read more about Design by TOKO's re-interpretation here


Fiona Lynch Office | Western Chances
Read more about Fiona Lynch's re-interpretation here



Marsha Golemac + Dan Hocking | Beyond Blue
Read more about Marsha and Dan's re-interpretation here


Mim Design | Beyond Blue
Read more about Mim Design's re-interpretation here


Mika Utzon-Popov | Medecins Sans Frontieres 
Read more about Mika's re-interpretation here


Olsen Ormandy for Dinosour Designs | WWF
Read more about Olsen Ormandy's re-interpretation here


Studio Elke | RUOK
Read more about Studio Elke's re-interpretation here


Studio Twocan | The Helping Hand Project
Read more about Studio Twocan's re-interpretation here


Tracey Deep | Bush Mob
Read more about Tracey Deep's re-interpretation here


We Are Triibe | Trees For Life
Read more about We Are Triibe's re-interpretation here

Now we hand the 'Chairity Project' over to you, and encourage you to support the Australian design community and their nominated charities by visiting the exhibition, sharing your images and registering to bid 




Photography by Toby Peet